Joe had the privilege of working closely with small business owners through years of volunteering and serving in different communities. In those conversations, he discovered a common frustration: many business owners struggled to clearly share their message and grow their sales. Whether it was a lack of time or simply not knowing where to start, these challenges often left them feeling stuck. Joe realized this wasn’t an isolated issue—nearly every business owner faced the same roadblocks.

After several years of leading Jolin Media, Joe chose a new career path and passed the business on to his son, Joey. Having worked alongside his dad for years—capturing video, shooting photos, and helping with websites—Joey absorbed not just the technical skills but also the philosophy of what small businesses need to succeed.

Today, Joey continues that vision. As a Burlington High School graduate, business student at Southeastern Community College, and a member of the cross country and track team, he brings both fresh energy and a strong sense of community connection to Jolin Media. His goal is simple: to help local businesses tell their story through video, photography, and marketing that truly resonates with customers.